Marketing Manager & Full-Stack Developer

Over A Decade Crafting Digital

Landscapes With Precision

Marketing Manager & Full-Stack Developer

Over A Decade Crafting Digital Landscapes With Precision

Marketing Strategy  & Project Management

♟️ Strategy Development, Campaign Implementation & Systems Thinking
With diverse expertise spanning both B2B and B2C landscapes across various industries, I have developed robust marketing strategies designed to drive results. From inception to execution, I have ensured that every campaign aligns with the brand’s vision. I am committed to being a strategic partner in achieving success.
📖 Storytelling, Branding & Authentic Contextual Identity Design
Understanding the importance of branding and identity, I have crafted narratives that effectively resonate with audiences. By focusing on authentic design, I have built connections that extend beyond transactions. My work has consistently strengthened brands and left a lasting impact on their audiences.
🎯 Lead Generation, List Building & Audience Qualification / Curation
Specializing in lead generation, I have excelled in building lists and curating qualified audiences with precision. My goal has always been to fuel pipelines with eager prospects and transform leads into loyal advocates. By working to expand audiences and enhance conversions, I ensure that every lead counts.

Software, Website & Product Development

👨‍💻 App / Extension Development & Software Engineering
With a language-agnostic and innovation-driven approach, I see software development as a means to craft seamless experiences and optimize workflows. Whether using React, Swift, or JavaScript, I leverage the best tools to create solutions that meet high standards of excellence and user satisfaction.
🎨 Website / Digital Presence Cultivation & Design / 3D / Experience Creation
With over a decade of experience, I have developed websites and cultivated digital presences that captivate audiences. From social media integration to email marketing, I manage every element to ensure a cohesive and engaging online identity. My work focuses on combining aesthetics with functionality to attract, engage, and convert visitors.
💡 Product Ideation, MVP Launch & Iterative Optimization
From concept to launch, I specialize in product ideation and iterative optimization. With a focus on innovation, I navigate the complexities of naming, testing, and framework development. Each iteration is aimed at refining the product, making the MVP launch a significant milestone in the journey towards success.

Emerging & Developing Technologies

🤖 Artificial Intelligence, Machine Learning & Robotics
Harnessing the power of AI and machine learning, I have a keen interest in exploring robotics through projects involving training my own LLMs, using Raspberry Pis, Arduinos, 3D printing, and open-source initiatives. While I am still learning and expanding my skills in these areas, I am passionate about pushing the boundaries of technology with a strong commitment to ethical implementation.
🥽 Virtual / Augmented / Extended Reality & Spatial Computing
By exploring WebXR and spatial computing, I seek innovative ways to enhance marketing projects through immersive experiences. I work on blending physical and digital worlds to create engaging and memorable interactions. From virtual reality to augmented reality, I aim to pioneer the next frontier of marketing.
⚛️ Quantum Computing & Web3 Technologies
In addition to my other interests, I’m dedicating time to learning about quantum computing. This emerging technology has the potential to revolutionize various industries, and I’m eager to understand its practical applications. I’m actively utilizing resources like Google’s free quantum computing programs to gain hands-on experience.

Kenneth M. Reda

Marketing Strategy|Software Engineering|Product Development|

I began my journey as a classical piano major, diving into the world of technology soon after. With over a decade of experience, I've honed my skills in marketing strategy and software development. I’ve found harmony in blending creativity with precision.

Testimonials, Professional Recognition & Reviews

Highlighted Projects, Case Studies & Portfolio Work

Revenue Optimization SaaS, Website Design & Creation

Personal Trainer Branding, Website Design & Creation

Enterprise Consultancy Platform, Multi-page Design & Development

Education Website, Online Platform, Prospecting & Acqusition

High End Consumer & Industrial B2B Lead Generation

Premium Home Design, Luxury Development & Community Building

Website For Culinary Institute, International Award Winner

Stock Analysis App, Investor Relations Campaigns

Scalable, Dynamic Website for a Nationwide Cosmetology Network

Design Spotlight

Project Title: Revtrax

Project Information:

  • Industry: Revenue Optimization SaaS Company, Full Website Creation & Launch [B2C/B2B]
  • Task: Create the Infrastructure, Branding & Website Design Development
  • Method: Mock Ups & Prototypes via Adobe Photoshop & Development in PHP
  • Outcome: Successful launch

Supplemental Details:

  • Project Summary: Created  a digital platform and website for a SaaS company that creates software helping their clients maximize profit through voucher, discount, and sale redemption optimization. The website showcased the story and benefits of the SaaS service to various demographics.

Project Title: Lordson Strong

Project Information:

  • Industry: Personal Branding & Customer Acquisition System, Website for Body Builder & Personal Trainer [B2C]
  • Task: Create an authoritative and striking customer acquisition platform and website for a personal trainer & professional bodybuilder in Orlando, FL
  • Method: Integration of scheduling

Supplemental Details:

  • Project Summary: Developed a lead generation website for a personal trainer, featuring a rich brand backstory, personalized and empathetic vibe, and sharp, vibrant branding. Integrated automated scheduling via Calendly and created Facebook ad campaigns for client lead generation.

Project Title: FY USA

Project Information:

  • Industry: Online Platform Development for Professional Enterprise Consultancy [B2C/B2B]
  • Task: Designs for multiple pages and development showcasing consultancy services to a range of prospects.

Supplemental Details:

  • Project Summary: Designed a multi-page site for a consultancy, highlighting their brand story and detailing their range of services.

Project Title: Puente

Project Information:

  • Industry: Education Website / Platform for Prospects & Practitioners [B2C]
  • Task: Create a website and online platform for teachers, students, and parents to log into for relevant information

Supplemental Details:

  • Project Summary: Developed a bilingual website and platform for a grade school, providing information for prospects, schedules, and program details. The site served as a resource for parents, offering login access for registered users, and supported English learning classes. 

Project Title: B2B Lead Gen

Project Information:

    • Industry: Luxury Consumer & Industrial Marketing Campaign & Multi Million Dollar Lead Generation [B2C/B2B]

    • Oversaw $250,000 + in marketing spend / resources, generating $3 Million + in qualified lead revenue potential, while acquiring data through campaign performance analysis that allowed for the ability to potentially trim the budget by a full 90% down to just $25,000 and achieve similar results at a fraction of the cost.

 

Supplemental Details:

  • Project Summary: Led a marketing campaign for Laser Photonics, mapping out the customer journey and funnel to sell high-end boat cleaning lasers. The campaign included billboards, print magazines, national commercials, paid ads, search ads, and a custom landing page, resulting in $3 million in qualified leads within weeks of launch.

Project Title: Cullum Homes

Project Information:

  • Industry: Premium Home Designers & Luxury Community Developers

Supplemental Details:

  • Project Summary: Collaborated with another agency to develop a complex, multifaceted website for a luxury home builder. Focused on high-quality design and presentation to stand out in a competitive market.

Project Title: The Ice

Project Information:

  • Industry: Award-Winning International Culinary Institute [B2C]
  • Task: Create the Infrastructure, Branding & Website Design Development
  • Method: Mock Ups & Prototypes via Adobe Photoshop & Development in PHP
  • Outcome: Successful launch

Supplemental Details:

  • Project Summary: Created a multi-faceted website for an international culinary institute in Australia, showcasing curriculum details and the brand’s authority and expertise. Worked closely with the client to bring their vision to life.

Project Title: IR Campaign & App

Project Information:

  • Industry: Stock Analysis App Development, Investor Relations Marketing Campaign Strategy, MGMT & Facilitation [B2B/B2C]

Supplemental Details:

  • Project Summary: Managed the investor relations campaign for a B2B company focused on laser technology. Developed a Python app to analyze stock prices, coordinated the marketing team, and executed campaigns that effectively communicated the technology’s unique value proposition.

    Project Title: ReactJS to WP Dev

    Project Information:

    • Industry: Education – Beauty School Network
    • Task: Full-scale website conversion from React JS to WordPress
    • Method: Custom WordPress theme and plugin development, database migration, dynamic content integration, landing page redesign
    • Outcome: Successful transition with zero downtime, improved content management, seamless user experience, and enhanced ad revenue performance

    Supplemental Details:

    • Project Summary: Led the full conversion of Empire.edu from a complex React JS framework to WordPress, integrating a large database of schools, courses, and dynamic credit hour structures. Designed and implemented all landing pages, ensuring a smooth transition with zero downtime while maintaining site functionality and SEO integrity. Optimized the platform to support tens of thousands per week in ad revenue, enhancing performance, scalability, and monetization efficiency.

    Let’s Build Something

    Have a project brewing? Let’s turn it into something amazing.

      Kenneth Reda

      Kenneth Reda

      Marketing Management, Software Development, Product Creation, Emerging Technologies

      Marketing Management, Software Development, Product Creation, Emerging Technologies

      Copyright © 2024 KennethReda.com

      Made w/ 🖤 by KMR 🖖

      Made w/ 🖤 by KMR 🖖

      Copyright © 2024 KennethReda.com